Are You Losing Sales Because You’re Ignoring Webinars ?
Selling to people online is getting harder by the day. Internet users are bombarded with advertisements so it has become a Herculean task to get their attention, let alone make a sale. As a diagramming...
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Web Publishing Platforms That Can Deliver Beyond Bland, Generic Designs
One of the biggest hurdles for the aspiring entrepreneur is establishing a solid and unique web presence. We all know the importance of having a business website. Without one, you’re missing out on the...
View ArticleThe Business Advantages of Gamification
In a highly competitive business environment having any edge is an advantage. Implemented correctly gamification will not only give your business an edge over your competitors but it will also help to...
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Benefits of a SWOT Analysis and How to Fine Tune It
In the early 1960s, when a research team at Stanford Research Institute developed the concept, SWOT was known as SOFT (Satisfactory, Opportunity, Fault and Threat). It was the result of the necessity...
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How a PEST Analysis Can Help with Strategic Planning
Behind every successful accomplishment of a company, there is a dedicated team and effective strategic planning. While achieving its goals helps the company grow within the industry it belongs to,...
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Why Your Business Needs a Content Delivery Network (CDN)
Although a relatively simple concept, content delivery networks (CDNs) have a dramatic effect on the performance of websites. Many businesses are reaping the benefits of having their web hosting...
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How Clear Communication Leads to a Better Working Environment
For different people, clear communication means different things. That’s why when you ask a question some might give a short answer while another gives a detailed explanation. However, what we can all...
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6 Tips to Conduct Highly Effective Business Meetings
We’ve all been through those business meetings where we sat fiddling with our mobile phones or drifting off in our minds to wonder about last night’s dinner date with that special someone. And do you...
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How Your Organization Can Thrive Using Visual Communication
Visual communication has become a very powerful form of communication in many fields. In fact, it has remained the most effective method for sharing information, literally since the Stone Age. While...
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How to Boost Your Business Using Mind Maps
From the moment you wake up, you have a gazillion things to do, but between breakfast and your late night favorite TV show, time literally flies by. It’s almost like the universe is literally against...
View ArticleHow to Get Your Boss to Say ‘Yes’ To Your Project Proposal
Maybe your boss is not that horrible. Maybe you just need to up your game at presenting your project proposals to her, and she will say ‘yes!’ with an impressed smile on her smug face! So you have a...
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Customer Support: The Secret Weapon of Successful Companies
What makes you unique? What is that you have that keep customers coming back to you to do business? Figuring out the answers to these questions is critical for the survival of any business, let alone...
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Small Publishers Have Little Chance Against These 16 Giant Media Companies...
Thousands of small businesses and millions of bloggers rely on Google to bring traffic to their site. If your content is good and if you’re doing some basic SEO then you had a good chance of ranking in...
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5 Million Jobs Will be Lost to the 4th Industrial Revolution: Are You Ready?...
Did you know that, as of now, we are at the beginning of the 4th industrial revolution? Marked by rapid advancements in artificial intelligence, genetics, nanotechnology, biotechnology, 3D printing,...
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3 Practical Ways to Make Better Use of Organizational Charts
Since there introduction organizational charts were only used to show the reporting structure of a company. Although it’s still there primary use they have evolved to become much more than a visualized...
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How to Make Online Marketing Easier with Automation
Whether you run a multi-million dollar organization or a small coffee shop online marketing has become a necessity rather than a luxury. With almost every business doing it you need to take that extra...
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Why Visual Communication Will Dominate Marketing in 2017 [Infographic]
With the average human attention span calculated at 8 seconds, marketers are finding it increasingly hard to grab the attention of their audiences. This short attention span combined with the plethora...
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How to Use Visualization to Boost Office Productivity [Infographic]
Workplace productivity is a big issue for many organizations. In the United States alone, it is estimated that it costs companies around $650 billion per year. The biggest factor is the addiction to...
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How To Get Celebrities To Promote Your Product
As any business owner will tell you, one of the best ways to boost your brand’s visibility is a celebrity endorsement. Celebrities have a unique relationship with their fans — fans take a celebrity’s...
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5 Biggest Press Release Myths That Have Become Modern Day Facts
In today’s digital marketing world, the role of the modern press release continues to change and evolve. Unfortunately, the pace of that change has led to a number of popular misconceptions about press...
View ArticleBrand24 Vs Mention: Picking the Right Social Listening Tool for Your Business
When I switched to a full-time digital marketing role in 2011 tracking social mentions was not a huge deal. People were just getting used to the various social media platforms and tracking Facebook...
View ArticleHow to Convert Videos Into a Lead Generation Machine
Ranking in search engines is getting harder by the day. The competition is high and ranking algorithms are getting complex every day. So it might be a good idea to focus your efforts on the second...
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How Small Businesses Can Benefit from Voice Search and User Experience
JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article...
View ArticleHow Local Businesses Can Survive the Rise of Online Shopping
With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store...
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How to Expand Your Reach Without Spending a Fortune
There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click...
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